Being the next Mark Zuckerberg and developing the new Facebook is probably still a desirable goal for most tech founders. Yet the challenge of building a social media platform with a long shelf life by continuously attracting users and especially advertisers is like climbing Mount Everest. Because reaching the summit does not mean reaching the goal. With all due understanding for the enthusiasm around the app of the hour: The incredible hype that currently prevails around Clubhouse in many markets raises questions – read more in the article attached.

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