#Digital Strategy #Paid Social #Content strategy #Paid Search #Digital Design
Scope
Increase share of search
Attract new target groups and increase traffic to site
Increase ROAS and conversion rate on paid social campaigns
Implement a strategy that meets both long and short-term objectives
Implement specific strategies for market expansion
Result
+397%
ROAS Meta
+176%
Conversion value Meta
+73%
Conversion rate
+70%
Revenue
+89%
Transactions
Solution
Implementing a full funnel strategy to strategically and tactically approach our predefined KPIs while consistently discovering and engaging new target groups. Creating data-based content while strengthening the brand with more cohesive content and sales-specific designs.
Continuously analyzing data to identify trends and make data-driven decisions for market-specific strategies, encompassing both performance and content. This is essential for a successful paid social advertising strategy.
Developing engaging, visually appealing, and relevant content that resonates with the right audience including always on, collection-specific and User Generated Content. The content strategy is focused on motivating different types of audiences, including platform-adapted content built upon data and trends.
Identifying synergies between the channels included in the strategy to maximize overall sales, leveraging user behavior and characteristics unique to each platform.
