If you ask around in the marketing industry, many consider the short video format to be the future for content creation. Young target group (but also gaining traction among older audience), entertaining content and improving advertising functions: the opportunities are huge for those that understand how to produce fast and engaging video clips. With Reels, Instagram launched a short video format last year that enables advertisers to monetize on this popular format.
Instagram Reels: Be part of the next big thing
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