Ingager Breakfast Club 9: Rethink Creativity with TikTok

Attendees learned about how TikTok can bring creativity back to advertising and provide a unique space to genuinely progress culture and creativity. The event featured a guest speaker, Matthew Hearle from TikTok’s Nordics, who shared insights during the lecture. He explained how to tap into the unique power of TikTok, how to create authentic content, and get maximum impact.

The lecture covered topics such as:

• Why creativity had become more important than ever for all brands.
• How creativity had changed and why this presented an opportunity.
• The six creative codes for taking advantage of this opportunity on TikTok.

If you have any questions in regards to Ingager Breakfast Club or the topic, please e-mail Susanna Mardini (susanna.mardini@ingager.com).