Röhnisch
The scope was to increase sales through last-click conversions from paid social campaigns, while also improving ROAS and conversion rates. Additionally, the goal was to enhance the appeal of the Röhnisch brand to consumers by effectively utilizing paid social channels.
Scope
The campaign structure was designed to drive last-click conversions from paid social while also enhancing brand perception to boost both organic and paid search growth.
Performance was continuously optimized through testing of budgets, audiences, creatives, and targeting, focusing on achieving the best ROAS and lowest CPA.
A mix of Branded Content and User Generated Content was used, acting as social proof to increase engagement and conversions. User-generated content added authenticity, making it more compelling for potential customers.
A unique strategy was set up for Q4 to maximize sales and brand visibility during the peak spending season.
Solution
Result
Conversion Rate
+162%
+83%
Return On Ad Spend
Revenue
Transactions
+126%
+118%
