Adoore

Our goals were to increase the share of search, attract new target groups, and drive more traffic to the site. Additionally, we aimed to improve ROAS and conversion rates for paid social campaigns while implementing a strategy that balanced both long- and short-term objectives. To support market expansion, we also developed specific strategies tailored to new opportunities.

Scope

A full-funnel strategy was implemented to meet predefined KPIs, while consistently discovering and engaging new target groups. By creating data-driven, cohesive content, we strengthened the brand and supported sales.

Through data analysis, we identified trends to inform market-specific strategies that drove both performance and content. The content was tailored to different audiences, including always-on, collection-specific, and User Generated Content, all built on platform data and trends.

We also identified synergies between channels to maximize sales, leveraging unique user behaviors across platforms.