Users increase their unspecific queries based on current feelings. Rather than a clear or specific search term, people are hinging their discovery journeys around a mood, aesthetic, or feeling. It’s contributing to the success of platforms like Pinterest, which organises information based on intuitive aesthetic codes, or TikTok, which lets users follow the thread of a given ‘trending sound’. Find out how your brand can benefit from adapting a strategy for Social SEO.
Set a SEO Strategy for Social Platforms
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