Instagram Tests Locked Reels That Can Be Accessed With Secret Codes

Instagram appears to be quietly testing locked reels that viewers would have to unlock with a code and a provided hint. The feature is a simple way to increase engagement with the creator’s content, but it could also offer creators and celebrities a way to share exclusive reels with their most dedicated fans, who are more likely to know the answer to hints.For example, a creator may lock a reel with the hint, “my birthday” or “my dog’s name” in order to share exclusive content with loyal followers.

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