Generative AI use surging among consumers for online shopping

New data from Adobe suggests the use of generative AI is booming. Between Nov. 1 and Dec. 31, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). This trend continued beyond the holiday season, Adobe found. In February, traffic from generative AI sources increased by 1,200% compared to July 2024. The percentages are high because generative AI tools are so new. Generative AI traffic remains modest compared to other channels, such as paid search or email, but the growth is notable. It’s doubled every two months since September 2024.

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