#Digital Strategy #Paid Social #Content strategy #Digital Design
Scope
Increase sales based on last-click conversions from paid social campaigns.
Increase ROAS and conversion rate on paid social campaigns.
Make Röhnisch brand more appealing towards consumers by using paid social.
Result
+162%
Conversion rate
+83%
ROAS
+60%
Average Session Duration
+126%
Revenue
+118%
Transactions
Solution
Creating a full-funnel campaign structure that benefited last click conversions from paid social, while still utilizing other aspects of paid social, such as creating a positive feeling for the brand that would increase organic and paid search growth.
Continuously challenging and testing strategies to improve performance. Including optimizing budgets, audiences, creatives and targeting in order for the accounts to acquire as great ROAS and low CPA as possible.
Working with a wide range of content types, including Branded Content and User Generated Content. Both branded and user-generated content works as social proof, influencing other potential customers to take action and boost engagement. User-generated content creates authenticity and credibility, which can be more compelling to potential customers.
Setting up a unique strategy for Q4. Q4 offers a prime chance to boost sales, raise brand visibility, and connect with consumers during a peak spending period. Hence, setting up a unique strategy is crucial.
