Rörstrand
Founded in 1726 at Rörstrand Castle in Stockholm, Rörstrand is the second-oldest porcelain brand in Europe. Many collections and generations later, Rörstrand continues to offer Sweden’s most inviting porcelain, combining quality and craftsmanship for all occasions.
The client aimed to promote their new Swedish Grace Winter collection, with a focus on highlighting the addition of new pieces designed to appeal to both collectors and enthusiasts.
The campaign also introduced exquisite porcelain spoons and a Christmas ornament, designed by Katarina Brieditis. These items offered a modern take on Louise Adelborg’s timeless classics, with intricate details like pine needles, frosted mistletoe, and delicate snowflakes, adding an enchanting touch to the holiday table.
Campaign
Activation
To bring this collection to life, we collaborated with six carefully selected influencers, such as Sanna Jörnvik Déman, Emilie Johansson, and Melina Criborn. Together, we showcased the collection's elegance and versatility, combining it with Swedish Grace Havre to create stylish and festive table settings.
The campaign achieved remarkable reach, surpassing the influencers' follower counts, and resulted in impressive engagement. Despite the broad reach, the campaign generated excellent interaction from their audiences, further proving its success and effectiveness.
