Can Threads be the next big thing?

In theory, Threads has great conditions to succeed as a service, being connected to Instagram makes a big difference when it comes to attracting users to a newly created service. But even this does not guarantee success. For Threads to become a service to be reckoned with, it needs to find its own ways to attract and retain users. The platform must create something that provides value to its users, value that cannot be found anywhere else.