White paper

Facebook abroad

It is no secret that e-commerce is growing across industries and various markets. This present new opportunities for agile business at the same time is the rise of e-commerce a big headache for many.

Successful e-commerce requires the adaptation of a new mindset and the ability to act accordingly to rapid changes when it comes to consumer behavior and other parameters.One great way to approach international e-commerce is by using an infrastructure that already exists – Facebook for example. Facebook has more than 2,4 billion people using the main Facebook service and over a billion people on Facebook are connected to at least one business in a foreign country, and businesses – no matter how small – are looking to grow globally.

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