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App downloads the Facebook way

The app industry is a two-folded story, users love apps and time spent in apps is high. The challenge is that users tend to use a few apps at a very high frequency while the rest of their apps are left untouched. This creates a ”win- ner takes it all” situation where it is crucial to get the right users to download your app.

Using intelligent ways to market your app increases the likelihood that you attract relevant users and enables you to communicate with users to make sure that they come back to your app, over and over.


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