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Will Apple build its own search engine

Apple search engine

Apple showing signs it may soon launch a search engine to compete against Google Search. Changes in Spotlight Search on iOS and iPadOS 14 beta, a significant update to its Applebot support page, and an increase in crawling from AppleBot signify that Apple may be launching a search engine soon. Why would Apple go up against Google Search and what implications could this possibly have on the digital landscape – read the attached article to find out more.

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