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Snapchat goes after e-commerce with new function

News you want to use week 24

Snapchat dynamic product ads

Snapchat has extended a type of automated advertising to companies around the globe, in a move that aims to make it easier for retailers and brands to sell products to relevant consumers via the Snapchat app. Dynamic Product Ads (DPAs) will allow a business to effectively upload its catalog to Snap, before products are automatically put into a template and then shown to relevant app users. If a product’s price or availability changes, the ads will automatically update in real time, meaning less admin for advertisers.

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