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Snapchat bets on e-commerce with new acquisition

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Snapchat is inching deeper into the e-commerce space. The social media app’s parent company, Snap, has acquired sizing tech company Fit Analytics. Fit Analytics’ focus will be on scaling its operations and collaborating with Snap to grow the social app’s shopping platform using Fit Analytics’ technology, per the announcement. The technology from Fit Analytics enables customers to find the correct fit and size when buying shoes and clothes.

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