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Snapchat now offers Dynamic Ads

News you want to use week 43.

Snapchat has announced a new advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce and other direct-to-consumer brands — a group that today thrives on Instagram. With Dynamic Ads, advertisers can now automatically create ads in real time based on extensive product catalogs that may contain hundreds of thousands of products. These ads are then served to Snapchat users based on their interests using a variety of templates provided by Snap.

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