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Custom templates for Stories Ads across the Facebook family

News you want to use week 43.

Facebook is introducing new templates which make it easier for marketers to create custom stories ads across Facebook, Messenger, and Instagram. These new templates build off of the previous default templates, which allowed marketers to take any digital asset and render it as a fullscreen, vertical ad. Customizable stories templates make it possible for marketers to turn existing assets into stories ads with minimal effort.

Here’s how it works:

  • Upload existing asset to Ads Manager
  • Choose from a variety of layouts
  • Customize background colors
  • Add text
  • Select cropping options

Read more: 3 min