INSIGHTS

Walmart’s Mexico unit has begun offering grocery delivery from its Superama stores via messaging service WhatsApp in a new stab at attracting shoppers outside bricks-and-mortar supermarkets. WhatsApp is ubiquitous throughout Mexico. Superama shoppers can text an order to a WhatsApp number run by Walmart, known in Mexico as Walmart de Mexico. I’m pretty sure that we will see more companies finding ways to use WhatsApp in the years to come.