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Can Snapchat attract e-commerce companies

News you want to use week 24.

Snapchat has added a feature that lets influencers open in-app stores to sell merchandise to U.S. users of the image-messaging app. Snapchat’s expanded shopping features are part of a broader effort to boost e-commerce revenue while making Snapchat more appealing to influencers who help drive engagement with social media.

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