Can Snapchat attract e-commerce companies
News you want to use week 24.
Snapchat has added a feature that lets influencers open in-app stores to sell merchandise to U.S. users of the image-messaging app. Snapchat’s expanded shopping features are part of a broader effort to boost e-commerce revenue while making Snapchat more appealing to influencers who help drive engagement with social media.
Read more: 3 min