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Mobile-Friendly is not enough for Google

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Google’s John Mueller advises site owners that mobile-friendliness is not the same as ready for mobile-first indexing. When determining whether to move a site to the mobile-first index, Google looks at criteria beyond whether the site is optimized for mobile devices. A site could be designed for mobile and not still not be considered ready for Google’s mobile-first index if it doesn’t meet other criteria.

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