Instagram updates feed algorithm to prioritize original and emerging creators


On Tuesday Instagram announced a major algorithm update which is designed to ensure original content posters get more traction, as opposed to those who repost their work. Previously the algorithm has often favored repurposed content, such as memes for example. That type of content will now be ranked down in favor of original content. It’s still early, but as a marketer it will be crucial to understand the new algorithm once it has fully launched in the coming months.

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