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Google Shopping becomes free of charge for all advertisers

A few days ago could we hear from Google “today we announced that we’re bringing free listings to the Shopping tab in countries across Europe, Asia, and Latin America. Just as we don’t charge sites to be part of the Google Search index, listings for participating retailers are eligible to appear in these results at no cost to them. Paid listings will continue to appear in ad slots and will operate in the same way as Shopping ads do today.” This update goes live sometime mid-October and I guess that competition over the ad space will increase.

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