Digital ad investments increase amid financial crisis
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News you want to use week 24
- Advertising investment is set to fall 8.1% worldwide this year. This compares to a pre-outbreak forecast of +7.1%
- Social media is the one channel looking most promising, expected to increase 9.8% in terms of growing ad investments.
- Online video (+5.0%) and search (+0.9%) are also still expected to grow.
- Traditional media takes a big hit and drops with -16,3%
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