WELL REAL ESTATE

STORY


The threshold for entering the housing market in Stockholm is high – very high. Therefore, Well Real Estate has created a new type of tenant ownership, whereby the tenant-owner association accounts for the largest portion of the loans. The down payment will be considerably lower – and the monthly fee slightly higher. This gives more people in Stockholm an opportunity to own their home.

The homes are uniquely designed and climate-smart, based on the concept of Wellness Living, which aims to promote the well-being of the resident. The benefits are new to the market, which needs to be explained to the potential buyers before a housing deal can be completed.

METHOD


With Ingager’s analysis of the market and an evaluation of previous advertising as a basis, a concrete goal was set: more apartments must be sold and the cost per purchase must be kept stable. In order to achieve this goal, potential buyers needed to learn more about Well Real Estate before potential speculators were reached by sales-driven marketing.
In a sequence of messages, potential target groups were introduced to the product and the company, with the final goal to convert them to homeowners. Target groups were segmented, based on Well Real Estate’s data and Facebook’s data, as well as experience from Ingager. Video, images, messages and landing pages are constantly optimized, based on data from the marketing, in close collaboration between the Ingager and Well Real Estate.

Ad placements
Selected placements, with customized content for each ad format, are regularly tested and evaluated for maximum effect. The marketing mainly uses Facebook and Instagram, and to some extent, Audience Network and Messenger.

RESULTS


During the first five months of the collaboration, Well Real Estate’s key figures have improved significantly.

Cost per purchase has been reduced by 0 %
Cost per click has been reduced by 0 %
The conversion rate has increased by 0 %
The number of completions has increased by 0 %

“Ingager has been the key to the success of digitizing the purchase of our apartments, with a total of 1000 apartments sold in nine months. Today we sell housing worth SEK 7 million per day, and with Ingager’s help, we have revolutionized the entire industry.”

Christofer Carlsson – founder and CEO

OTHER CASES


Påmind

Påmind

Läs mer

Hjärnfonden

Hjärnfonden

Läs mer

Pacemaker

Pacemaker

Läs mer

Dormy

Dormy

Läs mer

Outnorth

Outnorth

Ingager produces content and optimizes advertising on the Facebook platform to generate sales for Outnorth, the largest ecommerce for outdoor activities in the Nordic region.

Läs mer