1 %
decrease in costper signup
1 X
increase inconversions
Winning new customers with mobile-friendly Facebook video ads
Swedish startup Påmind aims to takes the pain out of negotiating service and utility contract renewals. Its automated platformhelps people negotiate a great renewal deal, saving them money and helping service providers keep their customers.
The February–March 2018 campaign brought Påmind exactly the results it hoped for—a significant boost in signups, along with decreased conversion costs:
Swedish startup Påmind aims to takes the pain out of negotiating service and utility contract renewals. Its automated platform helps people negotiate a great renewal deal, saving them money and helping service providers keep their customers. The goal for the campaign is to sign up new costumers.
Påmind asked the agency Ingager to help it educate people about its service and boost signups. Over the 2-month ad campaign, Ingager and Påmind set out to first inform customers, and then entice them to sign up. The campaign creative focused on fun and engaging video, with Ingager creating short animations that described Påmind’s service in a mobile-friendly format and conveyed the message clearly with sound on or off. First, brand awareness ads were shown to Swedish audiences aged 18–50 on Facebook and Instagram, and subsequently to further lookalike audiences based on people who had shown an interest in the ads or visited the website. Then, Ingager showed further video ads to people who had taken an action based on the brand awareness ads and signalled an interest in Påmind’s service. These ads featured a strong call to action to sign up with BankID, Sweden’s leading online identification service. To make the most of Påmind’s budget throughout the campaign, Ingager also:
HJÄRNFONDEN Combining influencer marketing with Facebook advertising STORY In collaboration with Ingager, Hjärnfonden is running a project to shed light on stigmatised health scourges. The project highlights real life stories and has attracted thousands of new donors and some of Sweden’s top influencers. The goal is to raise money for research through a combination of […]
PACEMAKER STORY With the aim of strengthening brand awareness and, above all, increasing the number of paying users, Ingager started a collaboration with the Pacemaker app in April 2019. Pacemaker is a DJ app where you can mix and create your own masterpieces. The app lets the user choose freely among favorite songs and playlists […]
DORMY STORY Prior to the 2019 golf season, Dormy and Ingager started a collaboration with the goal of increasing sales, both online and in-store. The collaboration has also aimed to scale up from the Swedish market, in a profitable way, to also generate sales in Norway, Denmark and Finland – from Facebook and Instagram. METHOD […]
Ingager produces content and optimizes advertising on the Facebook platform to generate sales for Outnorth, the largest ecommerce for outdoor activities in the Nordic region.