Through a detailed analysis of Pacemaker’s former customer base, a global market survey of demand for similar music services, as well as the location of new potential paying users, was the basis for Ingager’s mission.
When the analysis and the new strategy to reach new users were nailed, Ingager presented a content plan adapted for each placement, target group and platform.
Together with Pacemaker, Ingager developed clear objectives to enable a successful result. The different objectives were divided as follows:
- Increase the number of app downloads.
- Reduce current cost per new user.
- Increase the number of paying users.
- Increase the lifetime value of each paying user.
Before the collaboration of Ingager and Pacemaker came into effect, the app generally generated a good result, compared to similar music services. In contrast, Ingager added an extra push as it streamlined Pacemaker’s presence and new customer advertising on Facebook and Instagram.