Outnorth and Ingager, in close collaboration, take advantage of the platform’s technical capabilities, creative possibilities, and test tools to find the optimal solution to drive sales.
- As an example, to assist a potential customer in the buying process, Ingager has developed gift guides on landing pages in the Facebook environment. This feature has been helpful during sales-strong holidays – for inspirational, engaging, and converting purposes.
- Tests are performed continually to learn which details of the content benefit the result. In this way, the content is continually evolving, depending on what is working right now.
- During the journey, the focus has been on understanding all data and finding an optimal attribution solution. This process is facilitated with Facebook Attribution – a new tool to analyze the impact of different channels on total sales revenue, and thereby depart from the classic “last click” thinking.