Ingager Breakfast Club #2: What is the Metaverse, and why should we care?

Metaverse is on everyone’s lips, but what is it and how does it affect us? All the big tech giants are investing heavily in technology. Meta invests $10 billion a year and is so sure that Metaverse is the next big thing that they renamed the entire company. Metaverse may not be ready for the masses yet, but it could very well be the next big shift in technology. As marketers, we need to understand the new technology. During the Ingager Breakfast Club in Stockholm on November 10 2023, Fanny Hammarlund, Team Manager Performance and Johannes Stålnacke Nero, Team Lead Content, explained what Metaverse is, how it is used today and how it could be used in the future.

If you have any questions in regards to Ingager Breakfast Club or the topic, please e-mail Sofia Bååth (

Breakfast Club 2

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