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H&M teams up with Alibaba – What’s new?

News you want to use week 51.

Swedish fashion group H&M said it will open an official flagship store for its namesake brand on Tmall, Alibaba’s B2C shopping site, early next year, making it the company’s only online sales channel in China aside of its official website. While a specific launch date has not been announced, H&M said it would use the store to introduce items from its home-accessories sister brand H&M Home as well. The company’s street-style brand Monki, launched in 2016, already is selling on Tmall.

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