According to Google also back in 2016, 20% of mobile searches were conducted via voice. As voice AI becomes the new mainstream way we search, we can only assume it will accelerate new retail channels and make voice activated shopping a mainstream occurrence. In 2018 with new devices anticipated from Google, Facebook, Apple and many other companies, voice activated commerce remains the “star of the show” as it relates to retail, but that’s not all. Voice discovery of local retailers be proximity could be an important feature of the future of shopping.