Amazon reported strong financial results in the third quarter that beat analyst expectations, sending shares soaring more than 7 percent in after-hours trading.

The company recorded a profit of 52 cents per share on $43.7 billion in revenue in the quarter, easily beating average estimates of three cents a share on $42.1 billion in revenue. The company’s revenue total for the quarter includes $1.3 billion from its new subsidiary, Whole Foods, which it acquired in late August. The interesting thing with Amazon is that they invest a major part of their profit in new experiments so the can keep their customer-centricity.