EU assists SME to enter China via WeChat – What's new?
News you want to use week 10.
EU wants to help SME ‘s from member countries to enter the chinese market via WeChat.
The recent boom of cross-border e-commerce in China has opened opportunities to EU SMEs to directly sell to the Chinese consumers.
Some of the advantages of this trading trend list as follows:
– Quick process to authorize the import of the product;
– Higher brand gross margin;
– Consumer data available to the brand.
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