Snapchats result doesn't meet market demands – What’s new?

News you want to use week 34.

Snap’s Q2 earnings report was another failure on a long, downward path for the social media company as user growth slowed under the pressure of Instagram. Snap added 7.3 million daily active users to reach 173 million with a 4.2 percent growth rate, slower than the 5 percent growth that got it to 166 million DAU in Q1. Snap missed on revenue that reached $181.6 million with a loss of -$0.16 earnings per share. That’s compared to Wall Street’s estimates of $185.8 million in revenue and a loss of -$0.14 EPS plus 175 million users.

Here is a few indicators that Snapchat needs to step up their game:

  • Snapchat opens have decreased by at least 15 percent for influencers.
  • The average unique viewers per Snapchat Story has decreased about 40 percent.
  • Marketing platforms are seeing 28 percent higher open rates on Instagram Stories than Snapchat.
  • Influencers post 25 percent more on Instagram Stories than Snapchat.

Read more? Approx 4 min

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