It doesn’t matter what line of work you are in, if you are an agency or a brand, the technological development around us will create an impact on your abilities to create value. This impact is driven by the general desire from companies, and especially social media platforms, to be competitive towards both users and clients.

Expectations on the impact from AI are massive, and the hype has led brands to forecast a future where AI transforms the value chain of digital marketing and all its disciplines. Social media users are of course part of the AI equation, perhaps not in the sense that they’ll use AI tools during their time on social media, but they will most likely be affected in other ways. This White Paper elaborates on potential scenarios resulting from an increased use of AI in social media and its a must-read if you work in marketing.