2024/01/22

TikTok, Weekly Update

TikTok implements new restrictions on hashtag search in Creative Center

Here’s an update which could impact your TikTok planning. As per The New York Times, TikTok has removed the capacity to search for specific hashtags within its Creative Center tools, which will limit your capability to glean insight into the popularity, or not, of certain tags. TikTok’s Creative Center tools enable you to dig deeper into various usage trends, which can be invaluable for your campaign planning. But according to the NYT, TikTok has removed the hashtag search element due to concerns that the data was being used to highlight potential platform censorship.

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