In today’s data-driven age, where metrics and performance reign supreme, their crucial role is indisputable, and this fundamental reality won’t change. Even though the way to create those results constantly changes as the world evolves. In a world marked by fragmented communication, short attention spans, lack of trust from consumers, and the struggle of brands to establish their distinct presence, the “big idea” has risen as an even more essential beacon. One of many brands that has implemented a big idea is Tesla. The world-known car manufacturer has set out: “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”